“The best advertising comes from my customers – they write what they think of my services and suddenly I’m getting enquiries from all over town!”
Lee Davies, the owner of Salon Lavan has grown her hairdressing business simply by using customer reviews. From very humble beginnings relying only on word-of-mouth, Salon Lavan now has 3 stylists – that are often fully booked.
Lee says; “These days my salon averages 12 new clients a week that find us on WOMO. Our customers are happy with us, so they usually don’t mind spending a couple of minutes letting others know about their experience. And the more reviews we get, the more new customers come to us!"
Salon Lavan now has almost 100 customer reviews raving about the quality of the cuts, styles and treatments they receive. Lee says that she and her team love reading the reviews; “Hearing that our customers are happy and are willingly recommending us is the best type of motivation you can get!”
Salon Lavan doesn’t have a website or do any other marketing. “We’ve tried a few things but find that people really want to hear what real customers are saying. After reading a few of our reviews, they call and make a booking.”
“I’ve built this business on word-of-mouth with WOMO. Having customer ratings at an independent source is extremely convincing for people that value good service.”
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