Business owners: Have you ever wondered how to get more customers with word-of-mouth marketing? The Happy Customers Program is designed specifically for small and medium busineses wanting to grow with word-of-mouth. This quick video explains exactly how it works…...

The Australia Competition & Consumer Commission has recently released their first ever guidelines for managing online reviews.  This is recognition of the growing power that reviews have on consumer purchasing decisions. In the words of the ACCC; "Online reviews...

The Australian Health Practitioner Regulation Agency (AHPRA) has recently updated their "Guidelines for Advertising Regulated Health Services" and also introduced a new "Social Media Policy". These were released on Feb 13th 2014 and will take effect from 17th March,...

When people are looking for services related to their health or appearance, the key thing is trust. The difference between a great practitioner and someone that's just 'meh' can be enormous. Shaun Hunt from The Melbourne Cosmetic Group understands...