We often get emails from members who have written a negative review and are wondering why it hasn’t gone live on WOMO. Their first conclusion is usually one of shock and dismay, chastising us for not allowing negative reviews on the website.
It’s important for us to make it clear that WOMO does not discourage negative reviews. We know as well as anyone that not all experiences are going to be positive (even our staff have felt compelled to write a negative review or two!)
While most negative reviews are 100% legit, there has been the odd case where a negative review has been written with more nefarious intentions behind it. For this reason, we have a number of measures in place to make sure that everything is OK before a review goes live:
Every review gets fed through our content verification system upon being submitted. The system picks up on risky key words and phrases and anything needing human verification will be temporarily retracted until one of our team can check it. If the review complies with our Fair Play Policy, then it’ll be back up within 1 working days (sorry guys, we don’t work weekends!)
If the content of your review is OK but your TrustFactor score is not high enough your negative review will not go live. Your TrustFactor score is based on how much information you’ve verified with us (to prove you’re a real person) and how many reviews you’ve written. If your score is less than 70, your negative reviews won’t go live. (Learn more about TrustFactor here.)
Our members, business owners or WOMO staff will sometimes flag reviews because they don’t think that the content complies with our Fair Play Policy. The integrity of the reviews on WOMO is really important to us so, in cases such as these, we’ll always get in touch with the reviewer to work through any issues that have come up.
Remember that we’re here to help! If you ever have any questions about why your review isn’t showing, send us a message and we’ll check it out and get back to you.