Writing a review is an excellent way to thank a business for providing you with a great experience. Your feedback might convince hundreds of potential customers to give them a go, which – along with your loyalty – is the best reward you can give a business.
We’ve all come across positive reviews that, for one reason or other, haven’t been that helpful. It could be their length, or lack of detail, but they just don’t quite convince you to try a new business.
Here are a few tips on how to turn your positive feedback into a really useful resource for others:
1. What’s the story?
Every great story starts somewhere, and a brief background can help other reviewers relate to your experience in a more personal way.
How did you originally find the business? Did a friend refer them or did you take a chance on a local business you’d never used before? These kinds of details are a great way to start a review.
I recently reviewed a nail salon where I felt really welcomed and walked out with a high quality mani and pedi. This came after two particularly negative experiences with other nail salons in the area. I specifically mentioned this in order to highlight just how happy I was to have found this new business.
2. It’s all in the details
A great review doesn’t have to be a novel, but giving specific details about your experience can give first time customers a good starting point.
For example, if you’ve just reviewed a great restaurant, writing “Great service! Delicious food! I would highly recommend them!” might convey your overall feelings but telling us that your waiter made a great suggestion for your vegetarian friend or listing one or two of their standout dishes gives people an idea of what to expect if they’ve never been there before.
3. Don’t exaggerate
You may have had a fabulous experience and feel inclined to tell everyone that the business is the BEST BEST BEST BEST GREATEST COMPANY EVER!!!!!!!!!!! Many readers think twice about exaggerated reviews with no specific details and may even consider them to be fake (or at the very least, suspicious!)
Avoiding endless streams of exclamation marks and overuse of superlatives and capital letters assures others that your review is legitimate and useful.
4. Start a conversation
If you write a review (or use the WOMO app to post a review to Facebook) be prepared to field a question or two. Someone may comment on your review or send you a message to ask for more information or some suggestions. Take a few minutes out of your day to respond to their message and get a conversation started.