Sick of tyre-kickers?  Want more customers that are actually profitable?  The types that return again and again, and that spread the word about your business?  Everyone has an opinion on the best small business marketing strategies.  But before you...

The explosion of word-of-mouth and "earned media" continues as Nielsen's latest research shows consumers trust online customer reviews more than any other media format, and second only to direct recommendations from friends and family.  This research shows that 70%...

Service industries where Customer Reviews Matter Most (some surprising results!) If you run a business, you probably already realise that customer satisfaction is the single most important key to your success.  But we were wondering which industries customers most...

What's the difference anyway? There are lots of similarities between reviews and testimonials – but also a few fundamental differences that can be the cause of some confusion. Both testimonials and reviews are extremely powerful, but as consumers become...