With proper planning and execution, SMS marketing campaigns can help you generate TONS of traffic, leads, and sales, etc.
That’s how much of a game-changer this marketing method is.
Despite the value that SMS marketing brings, however, a lot of people are quick to reject it because of the myths they heard.
That is why, before starting your SMS campaigns or deliberating whether or not you will use the marketing method, you need to learn about the misconceptions shared about it.
In this guide, we’ll look at some of the common SMS marketing myths that business owners fall for. That way, we can dispel these falsehoods and help you use the strategy effectively to run successful campaigns.
SMS marketing myth #1: SMS marketing is too expensive.
SMS marketing doesn’t cost thousands of dollars to use. In fact, it’s quite affordable.
To give you some perspective, some providers only charge their users $20 – $30 for sending 500 text messages.
Here’s a question for you.
If you spent $20 – $30 for sending that many text messages, how many customers would you need to close to recoup that amount? One customer? Two? Five, perhaps?
It depends on what you’re selling, of course.
However, the chances are good that you can recoup the amount you spent (and then some) because text messages have a CTR of 45%. (Yep, it’s that high!)
SMS marketing myth #2: SMS marketing won’t work for older demographics.
Studies show that over 60% of people who are 50 years old and above own a smartphone.
The figure tells us that the older generation is still within reach of companies who’d like to connect with them via SMS.
It’s just a matter of using the right strategy and channel.
One of the advantages of SMS marketing when reaching out to the older generation is simplicity.
The recipients don’t need to install and navigate through social media sites or other more complex apps, and they don’t even need to be connected to the internet.
They just need the basic mobile device to read the text messages on the phone’s inherent text messaging app.
SMS marketing myth: #3: It’s hard and complicated to use.
Some business owners think setting up and managing an SMS marketing campaign is complicated.
However, it’s actually an easy process when you use the right SMS marketing platform with easy-to-use features.
Some platforms offer automated scheduling to help streamline your customer communications, such as sending order updates, announcing special offers, providing welcome messages, etc.
With the right platform, you can streamline your SMS marketing workflows while increasing your productivity.
SMS marketing myth: #4: It’s only for the big brands
SMS marketing works for businesses of all sizes.
In fact, 84% of small businesses who invest in it see immediate and long-term benefits.
The benefits of SMS marketing include improved customer satisfaction and increased conversions.
It all boils down to your approach and whether or not you’re using the right tools.
You also need to be mindful of your content. Because you’re sending text messages, your message needs to be short, crisp and adds tons of value. It also has to be catchy, so your audience won’t ignore your message.
SMS marketing myth: #5: It could get spammy and intrusive.
Six out of ten consumers tend to have a positive impression of companies that contact them via text messages.
All subscribers must give their expressed consent before you can send messages, and they can opt-out of it if they want.
This means those running SMS marketing campaigns are getting stunning results because the people on their list are “warm” prospects. They aren’t just random people; they are those who opted to receive the text messages.
If you run your campaigns right and you’re in a position where you can send text messages to people who signed up, can you imagine how much of an asset that would be for your business?
SMS marketing myth: #6: It’s ineffective compared to other strategies
Text messages have a whopping 209% higher response rate than email, Facebook, or phone.
However, some business owners think that email beats SMS marketing. (Now THAT’s a myth!)
Consumers prefer to engage with companies through SMS. Text messages have a click-through rate (CTR) of 45%, while email marketing only has about 7%.
This shows how SMS marketing outperforms email and other methods (to some extent).
Additionally, 64% of consumers think businesses should contact them via text messages more often, and it’s high time you take advantage of this opportunity.
SMS marketing myth: #7: It isn’t interactive
As many as 45% of people reply to branded text message blasts.
SMS marketing isn’t just one-way communication; it lets you engage with consumers through text messages in many creative ways, including running polls, surveys, giveaways, and customer feedback.
Consumers love it, too.
In fact, more than half of them prefer contacting customer support through text.
SMS marketing myth: #8: It can’t be tracked
With the right marketing attribution software, you gain crucial insights on your SMS marketing campaign’s performance.
This helps you identify which aspects of your marketing strategies contributed to your sales and conversions, and assess which messaging, and channels are giving you the best results.
SMS marketing myth: #9: It’s impersonal
Others think that SMS marketing is only about sending generic text blasts.
However, it’s possible to personalize your text messages and send them to your target audience using SMS marketing tools.
This increases your chances of compelling your audience to take action on your messages since you can send them something that’s highly-personalized.
Studies even show that nearly eight out of ten people seek an SMS opt-in or some other kind of mobile device service to help them with shopping.
With this guide, we’ve successfully debunked some of the most common myths surrounding SMS marketing.
Regardless of the size of your business, you stand to gain from using SMS marketing since the majority of your audience owns a smartphone.
By creating interactive, personalized, and engaging SMS marketing campaigns, you are bound to see meaningful results out of your marketing endeavours.