There’s more than one crucial element in learning how to get traffic to your website with great design. Why? Because it plays a significant role in first impressions, and it’ll probably be the reason why people decide to follow a link to your website.
How to Get More Traffic to Your Website
Let’s be clear: there’s no magic formula or trick to get people to visit your website voluntarily. However –and this is good news– good design can be a pretty powerful way to wake interest in your target audience.
Doing research for keywords and learning about Search Engine Optimisation (SEO) can help you boost your relevance when ranking on Google. There are other ways to optimise your e-commerce and start growing traffic, such as updating customer reviews, displaying featured content, and creating engaging content.
The goal here is to turn your followers into customers that trust your website and, hopefully, keep coming back and share its content.
5 Key Elements of Good Graphic Design
What makes a good graphic design? What does it look like, and what does it mean? Well, in regards to branding, good design means that you can expand brand awareness and ultimately convert it to sales.
Keeping It Simple
Simple visuals are the most effective because they allow users to focus on a particular product or message. Why is this important? Well, simplicity makes it easier for you to deliver a message; it also looks professional and polished.
The Importance of Colour and Contrast
Colour is one of the most relevant elements of good design because it can either lift or doom your image. To start, you should select up to four colours, ideally, two of them should contrast, and the other two should contrast each other as well. The first pair should work as your main ones and the other pair as your accent colours.
Balance and Composition
The placement of visual elements matters, as well as fonts and typography. The rule of thirds.
Design Must Have an Intention
Are you creating your visual assets to inform your audience? To persuade people into buying something? To ask them to participate in a fundraiser? Your design must be planned accordingly.
Cohesion with a Message
Your design must stick to the values behind it and reflect a clear message. To have a reliable and robust brand personality is essential to let it show through visual elements. Before designing your website, take the time to write down the essential ideas you want to portray.
How to Design a Website
If you’re worried about how much a website design cost might be, then it might be worth designing a website yourself. If you plan to redesign or build your website from scratch, there are different ways to get it done.
You can either build it from the ground up, which means to learn some things about web development, code with HTML and CSS, or you can use a website builder and customise it all.
Either way, keep in mind the following advice to design a user-friendly website.
- Draw a navigation map to keep your sections organised.
- Set up to five sections.
- Write short copies and keep explanations concise.
- Choose adequate branding colours.
When using online tools is essential to remember that content also matters. That visual appeal is not all there is. Your website should:
- Convert. The main reason it exists is to complete a transaction so that you can welcome users with an offer like a pop-up coupon code.
- Be welcoming. Don’t take too long to explain your product offering; focus on talking to the person scrolling through.
- Not be crowded. Communicate effectively with customers by highlighting one flagship product, or a few products or services.
- Have CTAs and CTA buttons. Both need to sound appealing and persuade people to click.
Besides the visual appearance and optimisation, responsiveness is a crucial quality of useful websites. This means that your website adapts to different devices, and displays content on a variety of screens.
The Basics of Social Media Design
Keep in mind that Facebook, Instagram, Twitter, YouTube, and other social media have different approaches to audiences.
The most useful thing to do is to customise social media templates. You’ll only need a few minutes to choose the most appropriate template, customise it with your business’ name, the right colours, and that’s it!
How to Make Ads for Social Media
Your primary focus when creating social media ads is to fix a clear target audience when setting it. Specific demographics are vital to show your ads to the people who will look at your product and want to buy it. Read these quick tips to create eye-catching ads:
- Use contrast to make your information or product pop.
- Create each ad according to each platform’s dimensions.
- Use high definition pictures to showcase your product.
Now, here are brief explanations of what to create for each platform.
Your profile picture is going to be the very first impression and must be a good one. However, Facebook lets you choose from a variety of formats that include a photo, videos, stories, or even shopping experiences. Explore all of them and pick the best one for your product.
This ad manager works similarly to the previous one. You can choose to create a visual collection ad, video, carousel, photo, or stories.
Depending on what you’re offering, Twitter will let you reach your target audience with an ad, a video, access to an app, and a click on your website, which will immediately reflect as more traffic.
According to YouTube, the number of small and medium-sized businesses advertising here has doubled over the last two years. These ads allow you to reach over millions of potential customers. Still, it’s better if you focus your video ads using their tool named Find My Audience.
To Sum Up
We hope you found this guide useful, and these tips can help your business grow. Attract traffic and potential customers by creating beautiful designs, and you’ll realise it pays off! Share your tips and best practices when it comes to design, feel free to leave a comment, and share your thoughts with us!